LIFE’S JOURNEY is not to arrive at the grave in a well preserved body.
But its rather to skid in sideways
Totally Worn Out..
with A Beer in One Hand Shouting..
WOOOooo HOOoooo

WHAT A RIDE !!

Len Bailey

Dear ,

A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.

All because a book literally fell off my bookshelf.

My family and I recently moved into a new house, you see. And in the interest of unpacking as quickly as possible, I had simply shoveled books on the bookshelves. No rhyme or reason to the placement – my wife would no doubt reorganize them anyway (and do it much more sensibly).

However, she hadn’t gotten around to it just yet … and while placing a new book on one slightly-too-full shelf, several others tumbled to the floor. And when I reached down to pick them up, I found myself holding a book that belongs on every marketer’s bookshelf: Ogilvy on Advertising.

This tome is nothing less than pure 24-karat direct marketing gold. And though I’ve read it at least a dozen times, I once again found myself turning the pages … devouring the stories … discovering and rediscovering invaluable lessons …

And falling in love with this business all over again.

So today, I thought I’d share
one of David Ogilvy’s all-time classics …

And not just any Ogilvy ad, either – this week’s Swipe just might be the most famous automobile advertisement ever written.

To create this ad, David first did his homework. He spent three weeks reading about the car, soaking in every piece of information the client provided. And eventually, he came across a single sentence that he turned into one of the most memorable headlines of all time.

Then he followed that headline with 607 words of factual copy that showcased the product’s benefits and a simple, but effective call to action.

So whatever you do, do NOT just admire this as a piece of advertising history. Take the time to study the piece as a whole, and each component individually.

Observe the big, colorful photograph to catch the eye. And how the placement of the copy below the photograph eliminates the need for “reverse-color” fonts and makes the copy easy to read.

Soak in the headline and deck … the way they grab your attention while providing the allure of insider knowledge delivered by an expert.

Note how the copy is organized into thirteen short and interesting facts about the product – each of which more interesting than the one before.

Finally, consider the simple, almost understated call to action that’s so different from the “shouted-in-your-face” ones so common in advertising today (when they aren’t left out altogether).

Click here to add this Ogilvy masterpiece to your swipe file today – and see why it has a permanent place in my own.

Oh, and in case you wondered … this ad ran in just two newspapers and two magazines. The cost? $25,000 – nearly twice the price of the Rolls-Royce Silver Cloud it was selling!

Best wishes for success,

Len Bailey
Makepeace-Trained Copywriter
Supplement to THE TOTAL PACKAGE

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Stone documented his philosophies in the personal development classic he co-authored with Napoleon Hill in 1960, Success Through a Positive Mental Attitude. Here are some of his core principles:

Seek clarity of purpose.
“All personal achievement starts in the mind of the individual. Your personal achievement starts in your mind. The first step is to know exactly what your problem, goal or desire is.”

Develop a positive attitude.
“There is little difference in people, but that little difference makes a big difference. The little difference is attitude. The big difference is whether it is positive or negative.”

Embrace failure.
“With a positive mental attitude failure is a learning experience, a rung on the ladder, a plateau at which to get your thoughts in order and prepare to try again.”

Look for the opportunity.
“Every great man, every successful man, no matter what the field of endeavor, has known the magic that lies in these words: every adversity has the seed of an equivalent or greater benefit.”

Know the secret to happiness.
“To be happy, make other people happy.”

To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract.

jim_rohn

We can have more than we’ve got because we can become more than we are.

The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit to maximize your human potential and stretch yourself to the limit.

Pity the man who inherits a million dollars and who isn’t a millionaire. Here’s what would be pitiful: If your income grew and you didn’t.

The most important question to ask on the job is not “What am I getting?” The most important question to ask on the job is “What am I becoming?”

It is hard to keep that which has not been obtained through personal development.

After you become a millionaire, you can give all of your money away because what’s important is not the million dollars; what’s important is the person you have become in the process of becoming a millionaire.

Income seldom exceeds personal development.

What you become directly influences what you get.

Month 1

Personal Development - Become the person you truly desire to be by engaging in a life-long strategy of skills, knowledge and self-improvement (which will also place you in the upper echelon of your particular industry).

jim rohn

Month 2

Goal-setting – Achieve a sense of purpose behind every action as well as multiply your long-term success quotient by having a set of clearly defined 10-year goals.

Month 3

Health – Spiritual/Physical/Emotional – Improve your looks, confidence, energy, quality and length of life by having a consistent health/fitness philosophy and maintaining a health plan.

Month 4

Money – Financial Independence/Getting Out of Debt/Saving/Giving – Place yourself ahead of 85% of the population and increase by 90% your odds of achieving financial independence by retirement age simply by having a sound financial philosophy and proven investment plan.

Month 5

Relationships – Improve your ability to be a more effective and loving parent, spouse and friend by improving your relational skills.

Month 6

Time Management - Gain between 10 and 15 additional forty-hour work weeks per year (multiply one to two hours a day by 365 days a year) by applying more productive time management methods each day.

Month 7

Networking/Referrals – Tap into one of the greatest resources we possess and have a greater, more positive influence in the marketplace by utilizing your current relationships and networking base.

Month 8

Selling/Negotiating – Increase your production by 10%-50% without investing more time or effort by improving your selling, networking and negotiation skills.

Month 9

Communication/Presentation – Increase every level of performance related to your company, staff and individual performance, as well as all your personal relationships, by mastering the art of communication.
Month 10 Leadership – Multiply your efforts and have a positive influence over a larger sphere of people by learning effective leadership and management skills.

Month 11

Accelerated Learning – Quickly improve your skills and aptitude to gain and retain knowledge in any area (communication, time management, leadership, etc.) through Memory and Speed Reading techniques and more.

Month 12

Legacy/Contribution – Take the time to apply your skills in making a difference in your community and world; something that will have an impact on future generations.

http://tribute.jimrohn.com/

angela anoushka

Angela born on 11 august 2008 was

14 months old when she visited this vineyard.

Hobbies: Eating ..almost anything!!

Angie on YouTube

Ah, 2010, what a poetic-sounding number. We just finished the first decade of the new millennium—time to take an accounting.

Over the last 10 years, how’d you do? Are you living the life you envisioned for yourself? In 1999, when you were watching the ball drop for the new millennium, is this the life you pictured

The Turning Point

for yourself back then? Ten years ago did you think you would be richer and healthier, have a better marriage and more friends, experience more joy and have more peace of mind than you do now?

If so, it’s time for a turning point.

You’ve probably heard the definition of insanity—doing the same things over and over and expecting different results.

If you don’t want the next 10 years to be like the last, then now is the time to do something different.

Humans are unique. We are the only species who can completely change the course of our lives. Ants can’t do it, alligators can’t and lions can’t. If a goose wanted to fly west instead of south for the winter, it couldn’t. All other animals besides humans are directed entirely by impulse written into their genetic code. As a human, if you don’t like the story of your life thus far, you can rip up the script and write a completely new one.

Ask anyone who has achieved great success in life—there was a turning point, a time when they made a clear and resolute decision that from that moment forward, their life would never be the same. They drew a figurative line in the sand and separated the patterns of their past from their new vision of themselves and the life they were committed to leading. Some make that turning point at age 15, some not until they’re 50; some do it several times throughout their lives and some never at all.

My challenge to you is this—now is your turning point.

This year, this month, this day, this moment. What you have accomplished so far is only a fraction of what’s truly possible for you. You are far more powerful, capable and gifted than you allow yourself to be. The only thing separating you from your grandest vision of your life is courage. Muster the courage to declare that right now, this year is your turning point.

Make a decision.

When the clock strikes midnight 10 years from now, you’ll be able to look back with 2020 hindsight at this moment and this year as your pivotal turning point for the dream life you will be enjoying. Kick-start your 2010 and let the grand adventure begin!

This one thought can:
• Create great wealth
• Restore health and even cure disease
• Unlock your greatest potential
• Forge and fortify deep abiding love
• Inspire great joy to the point of bliss

You’ve heard me explain before how the creation process produces every outcome in our lives:

We get out of LIFE what we CREATE. Simple enough, right? We are all creative beings. We all arrive the same – naked, scared and ignorant. What becomes of our lives from that point forward is what we create (or don’t create).

So what drives and determines our creation process?

EXPECTATION. You’ve heard the saying, “Expectation manifests into creation.” Thus, expectation determines what we create in our lives.

So what are we expecting? Why does one person have a different expectation than another? Our THOUGHTS drive our expectation. Whatever we’re thinking about becomes what we expect to happen. This is why the great self-improvement books have focused on the power of thoughts: THINK and Grow Rich, The Power of Positive THINKING, As a Man THINKeth, The Magic of THINKING Big, etc.

Of all the thoughts you experience and control, there is one that can profoundly transform your life on a daily basis. What is it? Gratitude.

How does gratitude transform our lives?

Our mind is an auditing device that seeks to find what is wrong, lacking or missing in our environment. Its job is to avoid danger and ensure our survival with threat-assessment emotions like fear, hesitation and suspicion. If we allow these negative thoughts to dominate our mind and become our expectations they will determine the direction of our creation process. The ultimate result: a lifetime of disappointing and unfulfilling experiences and outcomes.

However, we CAN stop the natural negative tendency of our mind by redirecting it towards abundance and what’s positively possible by focusing it on what we’re grateful for. Almost instantly your life can change its trajectory.

This simple shift can change your world and all that you can create in it.

There are many “woo woo” theories about this phenomenon from “magnetic vibrations,” to the “Law of Attraction” (click here for the real explanation of this law), to a “Universal Consciousness.” But the explanation is far simpler:

You see and experience what you look for. That’s it.

Take this simple test: In the room where you’re sitting now, count the number of red items you see. Note as many as you can. How many items did you count? Now without looking again–eyes closed– how many items in the room do you remember were blue? You probably can’t recall many at all. When you open your eyes and focus on the blue items, you’ll probably see many more than you remembered. Why? Because the first time you weren’t looking for them, thus you didn’t see them. In your first reality they did really exist at all.

An attitude of gratitude adjusts the aperture of your mind to focus on the positive. Thus, you’ll see, discover and create more of the same, experiencing more abundance, prosperity, well-being, love, joy and happiness.

The Tangible Benefits of Gratitude

Health – Research has proven that practicing gratitude improves our emotional and physical well-being, reduces stress, worry, fear, anxiety and the conditions closely associated with these emotions such as high blood pressure, depression, heart disease, and immune system deficiencies.

Relationships – I loved what Joel Osteen said in my interview with him. Our partners usually fulfill only about 80% of our needs. Most people, however, focus on the 20% that’s missing. Thus, they ultimately become unhappy and unfulfilled. Sadly, many people will leave the relationship to find that 20% in someone else. What they find is that “new” person will also fulfill only about 80% of their needs as well—their just different needs and expectations from their last partner.

The key is to focus on the 80% of what is right, wonderful and beautiful about your partner and your relationship. Your positive perspective will change how you appreciate, interact and support your partner, thus garnering a much different response and engagement from them.

Wealth – When you see the glass half-full versus half-empty, you will start to see the abundance of water all around you. When you attune your mind to abundance you will start to develop new ideas, and see the opportunity and potential all around you. Your positive outlook will change how you walk, talk and interact in the world. Other influential and resourceful “birds of a feather” will also see the commonality and want to connect with you.

Put on your rose colored glasses.

Gratitude is a choice. It can become a positive habit—but only with discipline. With continued exercise and practice, it will create more abundance, prosperity, well-being, joy and happiness than you ever thought possible.

In the spirit of Thanksgiving—my favorite holiday and expression of my favorite success principle—I want to thank YOU – all of you who have read and followed me through this blog, on Twitter, Facebook and through everything we do at SUCCESS magazine and SUCCESS Media.

My mentor, Jim Rohn, taught me the greatest gift of all is the gift of personal development—so that is what I want to give you. The program that had the most impact on my development and good fortune has been Jim’s Challenge to Succeed program. I’ve listened to it over 60+ times and have given away many dozens of copies to people I care about.

As a further expression of my gratitude, I asked my SUCCESS Store staff to make the program available at the lowest price ever offered so anyone could afford to buy it—and buy several copies to give as gifts to others you might want to thank as well.

In addition, I asked if they could throw in a premium bonus on top. They did!
Go here to receive.

In what ways will you express your gratitude over the next week?
What is your favorite gratitude practice?
Please share your comments below and I hope you and your loved ones have a wonderful holiday!

Our world is a highly competitive and over stimulating place, and more and more concentration is needed every day just to stay focused on completing your daily tasks and pursuing your long-term goals.

Say YES to Yourself with a Personal "Don't-Do" Policy

With the explosion of communications technology we are more accessible to more people than ever before. Complete strangers can reach you by telephone, cell phone, pager, fax, regular mail, express mail and e-mail.

They can e-mail and instant message you at home, at work and on your hand held smart-phone. And with the explosion of social media, requests now find their way to us on our Facebook and Linked-In accounts.

It seems everyone wants a piece of you!

Your kids want rides or to borrow the car, your co-workers want your input on projects that are not your responsibility, your boss wants you to work overtime, your sister wants you to take her kids for the weekend, your child’s school wants you to bake four dozen cookies for teacher appreciation day, your mother wants you to come over and fix her screen door, your best friend wants to talk about his impending divorce, a local charity wants you to head up a committee, and your neighbor wants to borrow your van.

Not to mention the endless slews of telemarketers who want you to subscribe to the local newspaper, contribute to the nearby wildlife sanctuary or transfer all of your credit card debt over to their new card. Even your pets are clamoring for more attention!

We suffer from overload at work—taking on more than we can comfortably deliver in an unconscious desire to impress others, get ahead, and keep up with others’ expectations. Meanwhile our top priorities go unaddressed.

How much time do you waste with projects and activities that you really don’t want to do simply because you are uncomfortable saying no?

Success depends on getting good at saying no without feeling guilty. You cannot get ahead with your own goals if you are always saying yes to someone else’s projects. You can only get ahead with your desired lifestyle if you are focused on the things that will produce that lifestyle.

You will have to structure your work and life so that you are focusing your time, effort, energies, and resources only on projects, opportunities, and people that give you a huge return on your efforts. You are going to have to create stronger boundaries about what you will and won’t do.

Most of us are busy, but undisciplined. We are active, but not focused. We are moving, but not always in the right direction. By creating a stop-doing list as well as a to-do list, you will bring more discipline and focus into your life

Start by creating a stop-doing list as soon as possible! Then make the things on your list “policies.” People respond to policies. They understand a policy as a boundary. They will respect you more for being clear about what you won’t do.

For example, some of my “don’t do” policies on a personal level are:

On a business level some of my “don’t do” policies are:

It is very easy to say what your policies are, and you don’t even have to use the word no!

People respect policies. And it’s likely that no one will take your policy personally, they’ll realize it’s a boundary you have set for all occasions.

Be brave in saying no, stay focused on your higher goals and let people know that you are committed to those goals. People will respect your clarity and drive.

Remember, just as you are in control of your feelings and attitudes, other people are in control of theirs, so if they do get upset with you for saying no…well that is a choice they make for themselves.

For more tips on Just Saying NO!, read Principle 42 in The Success Principles.

I’ll be back in two weeks with another edition of Success Strategies. Until then, see how you can discover ways to immediately implement what you learned from today’s message!

© 2009 Jack Canfield

Jack Canfield, America’s #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Can field now at: www.FreeSuccessStrategies.com